There are many styles and designs available in the market and the fibre content, density and style will determine how a carpet will perform.
Modern synthetic carpets have been greatly refined and in some instances may be more suitable than traditional wool.
Your choice should be made on an informed basis to suit your individual requirements, expectations and budget.
Domestic consumers tend to no longer look at carpet as a long term investment as lifestyles have changed and we seem to move home more often.